New AI Program Is A Sponsorship Matchmaker For Sports Teams And Leagues
Techstrong.ai, Friday, March 27th, 2026
Sports teams or leagues searching for the perfect sponsor may soon have a far more precise way to do it. A new AI program - trained on more than 23,000 data points - promises to help leagues and teams find their optimal match, turning what has long been an instinct-driven industry into one guided by predictive analytics.
The program was developed by Dr. Jonathan A. Jensen, an associate professor in the Department of Kinesiology and Sport Management at Texas A&M University. Dr. Jensen began exploring the concept in 2014, when advances in AI opened new possibilities at the intersection of data science and sport business - a convergence that is now reshaping how billions of dollars flow through the industry.
'Someone once said, 'Money isn't everything,'' Dr. Jensen said in a recent presentation. 'I'm not certain who said those words, but one thing I can say for certain: that person did not work in the sport industry.'