You Thought The Generalist Was Dead - In The 'Vibe Work' Era, They're More Important Than Ever
VentureBeat, Monday, March 23rd, 2026
Not long ago, the idea of being a 'generalist' in the workplace had a mixed reputation. The stereotype was the 'jack of all trades' who could dabble in many disciplines but was a 'master of none.' And for years, that was more or less true.
Most people simply didn't have access to the expertise required to do highly cross-functional work. If you needed a new graphic, you waited for a designer. If you needed to change a contract, you waited for legal. In smaller organizations and startups, this waiting game was typically replaced with inaction or improvization - often with questionable results.