Unifying The Retail Customer Journey From Web To AI Agent With Auth0
Okta, March 26,2026
Retail success hinges on converting unknown site visitors into loyal, known customers, but traditional login walls create unacceptable friction.
It's ephemeral for retailers to get the fundamentals of low friction customer identity right since omnichannel no longer resides on certain premises like stores, websites and mobile apps - AI Agents are conquering new touchpoints and are disrupting how consumers are interacting with the brands they love.