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All issuesVolume 337, Issue 2IT Vendor NewsHitachi Vantara

The Future Of Hybrid Cloud Consumption Is Flexible

Hitach Vantara, Thursday, April 9th, 2026

Across all industries in the market, enterprises face rising pressure to modernize quickly, reduce risk, and enable data-driven innovation - all while optimizing cost and simplifying increasingly complex hybrid environments. Hybrid cloud has become the operating model for this shift, yet organizations still struggle with fragmented tools and unpredictable expenses.

Flexible, pay-as-you-use consumption has emerged as a powerful way to align IT investment with business value. Recent studies reveal a notable shift, with 70% of companies indicating a preference for consumption-based pricing over per-seat models. In addition, the Storage as a Service (STaaS) market size will grow from $65.89 billion in 2025 to $83.17 billion in 2026 - a 26% year-over-year increase - highlighting the strong demand ahead.

Micro clouds, which are smaller and closer to end users or data sources, as well as industry-specific clouds such as healthcare and finance clouds, will continue to evolve. The hybrid cloud approach spans the entire data and application ecosystem including the edge, enabling data to be stored and processed across multiple environments such as on-premises data centers and cloud platforms.

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