C-Suite Boosts Tech Investments Despite Lagging ROI
CIODIVE, Wednesday, April 15th, 2026
Businesses are feeling pressure to accelerate AI initiatives and reap efficiency gains before their competitors do, according to Dan Priest, chief AI officer at PwC U.S.
Dive Brief:
Almost 4 in 10 executives plan to boost technology and AI spending as a strategic move against geopolitical disruption and economic volatility, a PwC survey found. The company surveyed 633 C-suite executives in March for the Monday report.
The boost in tech spending was the No. 1 strategic action taken by executives and landed in the top three responses for 73% of respondents, according to survey results.
'There's a strategic imperative that these companies have to be investing, and they have to keep pace,' said Dan Priest, chief AI officer at PwC U.S. 'They have to achieve parity, at least an advantage at best, relative to their competitors.'