Five Real-World GenAI Case Studies
Search CIO, Thursday, April 16th, 2026
Real case studies show that GenAI offers value when CIOs target key bottlenecks and balance innovation with data governance.
TechTarget spoke with five IT leaders about their GenAI deployments.
- Landing Point: Executive search firm uses GenAI to format resumes and candidate bios.
- LegalZoom: Legal services company built an AI call simulator for sales agent training.
- Canon: Digital imaging company created a cross-functional AI committee to guide rollout.
- Samsara: Tech company uses GenAI for knowledge management and IT support.
- Sikich: Professional services company uses GenAI to reduce repetitive admin work.
Generative AI has moved quickly from experimentation to real business use cases, but results vary widely.