You Can't Be Just a Nerd Anymore w/Josh Siddon - 417 (39:32)
You've Been Heard, Wednesday, April 15th, 2026
Josh Siddon is VP of IT Architecture at MAA, one of the largest multifamily operators in the country, and the founder of ResiQ, a consultancy helping smaller operators navigate managed Wi-Fi, cloud migration, and PropTech vendor selection.
His team is rolling out managed Wi-Fi across a 300-plus property portfolio, with per-unit VLAN isolation, 10-gig pipes, and contractors cutting cable through occupied brownfield buildings. The engineering is hard. What he argues is harder is the identity shift IT has to make alongside it.
Josh says you can't be just a nerd anymore. A resident's Wi-Fi connection isn't a ticket, it's an operations promise, which means IT now lives in the budget meeting, the project planning cycle, and the CEO's goal-setting conversation. He traces his own ability to make that shift back to a mentor who made him work a week in the hotel, food and beverage, finance, HR, and the buffet line before he was allowed to touch IT.