B2B Signals Shows How The Frontier Advantage is Beginning to Compound for Firms Using AI More Deeply, More Broadly, And In More Delegated Workflows
OpenAI, Wednesday, May 6th, 2026
For many enterprises, the first phase of AI adoption was about access: who had AI tools, how many seats had been deployed, and whether employees were experimenting. That still matters. But access is no longer the differentiator.
Our latest research suggests the frontier advantage is beginning to compound. Frontier firms are pulling ahead because they use more intelligence per worker, adopt advanced tools more intensively, and embed AI more deeply into workflows.
Today, we're introducing B2B Signals, a business extension of OpenAI Signals. It provides a recurring measure of how AI is diffusing across businesses, based on privacy-preserving, aggregated signals from enterprise use of OpenAI products,