Programmatic Advertising 101: Demystifying Modern Advertising (May 21st)
Thursday, May 21st, 2026: 8:00 PM to 8:00 PM
Learn how modern programmatic advertising works at this SFIMA event at General Provision with StackAdapt's Sabrina Restrepo & Ryan Bender.
GP Downtown Ft. Lauderdale
In this session, Sabrina Restrepo and Ryan Bender of StackAdapt will break down programmatic advertising in clear, practical terms, explaining how today's digital ad ecosystem actually functions, who it benefits most, and how buying and placement have evolved since the early 2000s.
This foundational discussion is designed to help brands and agencies better understand, without the technical overwhelm, where programmatic fits into broader marketing strategies, from omnichannel planning to MarTech orchestration.
Hosted by SFIMA