AI Agents Just Broke The Funnel. Forrester's Recent Research Says Security And Marketing Have To Fix It Together
Security Boulevard, Thursday, May 14th, 2026
More than half of internet traffic is already automated. Now layer in AI agents that are writing RFPs, fact-checking your marketing, and starting to make purchase decisions on behalf of real humans. The bot conversation has changed.
The question stops being how do we block bots? It becomes which automated traffic is good for the business, which is bad, and who owns the call?
That's the question at the center of recent Forrester research, and it's the same question we've been pushing security and marketing leaders to answer together for a while now.
The report is Determine Trustworthy Business Traffic From AI Agents, Bots, And Scrapers To Get Marketing And Security Right (Forrester Research, Inc., February 24, 2026). The message is direct. Marketing and security can't keep operating in parallel on automated traffic. They have to operate togethe