Anonymous Website Visitor Identification: How It Works, Top Tools Compared, and GDPR/CCPA Compliance
Security Boulevard, Monday, May 25th, 2026
Demand Gen Report's 2024 B2B Buyer Behavior survey found 67 percent of B2B purchase decisions are 60% or more complete before the buyer ever contacts sales, which is exactly why marketing teams pay for anonymous-visitor-identification tools, and exactly why the GDPR and CCPA enforcement gaps matter.
If two-thirds of your pipeline is already mid-decision before they fill out a form, knowing which accounts visit your pricing page is the difference between a quarter's revenue and a quarter's regret.
The legal posture of how you get that information is the difference between a marketing asset and a fine.