Where Opinion Meets Proof: Daniel Newman on Why AI Decision Intelligence Replaces Legacy Research
Techstrong.ai, Wednesday, May 27th, 2026
Daniel Newman argues AI Decision Intelligence is replacing the publication-driven research model with real-time decision support.
In this interview, Futurum CEO Daniel Newman discusses why the traditional analyst research industry is facing structural transformation driven by AI. He contends that the publication-based model, designed for slower technology cycles, is becoming obsolete as organizations need real-time intelligence rather than periodic reports.
Newman explains that customers don't buy research - they buy decisions - and that AI enables dynamic, conversational, continuously updated intelligence.
The acquisition of ETR provides Futurum with a proprietary data foundation of 9,000+ decision-makers and $2 trillion in tracked spending that, combined with analyst expertise and AI workflows, creates an integrated intelligence platform similar to Bloomberg's model for financial markets.