What GEO Looks Like for Cybersecurity Buyers: CISOs, CIOs, and Security Teams
Security Boulevard, Friday, May 29th, 2026
A CISO evaluating an identity platform does not start with a sales call. They start with a prompt.
Long before a security buyer fills out a demo request, they have asked ChatGPT to compare vendors in the category, asked Perplexity which platforms meet a specific compliance requirement, and checked whether Microsoft Copilot surfaces a vendor they are already considering. By the time they talk to a human, the AI-curated shortlist is already formed. If a vendor is not on it, the sales team never knew the opportunity existed.