How CIAM Helps Boost Business
Cyber Defense Magazine, Monday, June 8th, 2026
CIAM securely manages customer identity to build trust and drive business growth.
Featuring Anish Srivastava, Managing Director of Deloitte's US CIAM practice, the article explains how Customer Identity and Access Management securely manages how customers log in, verify identity, and access online services.
It argues that CIAM lets organizations build lasting customer trust by delivering secure, convenient digital experiences that foster confidence and loyalty. By centralizing digital identity management, CIAM provides visibility into a user's access across multiple platforms.
The piece concludes that adopting CIAM increases security, streamlines identity management, and improves customer satisfaction, positioning identity as a business enabler rather than just a control.