How AI Powers Customer Experience in Travel and Transportation
SAP, Friday, June 19th, 2026
SAP explains how AI is reshaping customer experience across the travel and transportation industry.
SAP argues that AI is becoming a necessity for travel and transportation companies aiming to meet rising expectations around speed, convenience, and personalization. The article outlines SAP's ecosystem approach, including SAP Service Cloud for case management, AI-powered chatbots, and intelligent selling services that use ML to optimize bookings.
It also highlights SAP's travel accelerator and loyalty management integration. The piece closes with SAP's Advanced Success Plan framework, structured across implementation, pre-go-live, post-go-live, and continuous improvement phases.