Why So Many Wanted to Visit the SAP Experience Center at SAP Sapphire
SAP, Tuesday, June 23rd, 2026
SAP's Experience Center at Sapphire drew 11,200 visitors with immersive demos of AI and autonomous technology.
The SAP Experience Center at SAP Sapphire attracted 11,200 visitors across its Orlando and Madrid locations by showcasing how AI and autonomous technologies support major sporting events.
Using a soccer tournament narrative, the immersive exhibit demonstrated SAP's portfolio through interactive stations including AI-powered planning, a leak-detecting robot, and personalized jersey printing.
Organizers said the experience built on last year's success by making complex technology tangible and engaging for attendees.