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All issuesVolume 339, Issue 4IT NewsSecurity

Seven Patterns of Technology Failure That Repeat Across Decades

Deepak Gupta, Monday, June 22nd, 2026

Deepak Gupta identifies seven recurring failure patterns that have killed technology products across decades.

Gupta identifies seven recurring failure patterns that repeatedly kill technology products.

These include premature scaling without product-market fit, building for analysts rather than users, and underestimating distribution.

Other patterns cover over-emphasizing technical correctness, misaligned monetization, network effects without retention, and dependence on regulatory windows.

He uses historical examples from Palm Pilots to Internet Explorer to show how the patterns recur across consumer and enterprise sectors.

Each pattern includes warning signs and questions founders should ask to spot vulnerabilities before they prove fatal.

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