What Does 'AI' Mean At Citrix?
Citrix News, Monday, April 21st, 2025
In my two months at Citrix, I've had hundreds of conversations with customers, partners, and colleagues. Many of those were about AI's impact on the workplace, which almost always led to the question, 'What is Citrix's AI strategy?'
This is an important question, and the focus of today's blog post. I'll walk you through both how we think about AI, and how I answer this question when asked.
AI is a broad concept that means many things
Before we dig into what AI means at Citrix, we need to look at what 'AI' means in general. Obviously AI is trendy now and everyone's trying to stake their claims and align their positions. It's peak season for memes about 'AI washing', 'AI pixie dust', and 'just sprinkle on some AI'.
That said, I'm perfectly fine not having a single clear definition of AI. (Really!)